4 KEY STEPS TO A SUCCESSFUL WEBSITE

 

Most Websites and blogs follow a haphazard development path that begins with enthusiasm and ends in oblivion. 

No matter what the purpose of your Website or blog is, there are four things you must do to succeed. 

Keep that original enthusiasm alive by thinking it through and laying out the full plan before you start down the wrong path. 

This article will show you the four main steps you must follow before you put up your virtual shingle and that you must continue following in an ever-improving cycle that will bring you the success your enthusiasm deserves. 

There are four main steps you must take to build a successful Website: 

1. Select your target market or audience 

2. Create your site 

3. Monetize your site 

4. Promote your site 

Depending on the purpose of your Website - whether to support an off-line business, to sell your products online, to generate passive income from affiliate programs or other advertising, or simply to share your interest in a hobby or profession - your definition of "success" can include many different things. 

However, there is one thing that any Website or blog must have to be "successful," and that is traffic. 

Therefore, you must do all four key steps to generate appropriate traffic. 

So let's look into each of these four steps in more detail. What do I mean by each of them, and what should you do at each step? 

Along the way, I'll also get into more detail about what I mean by appropriate traffic. Also, bear in mind that this is a continually repeating process. 

On the Web, you never reach a point where you just sit back and leave your Website to stand on its own. You must constantly review and adjust your appeal to your target market, the Website content you are creating, how your site is monetized, and how you promote your site. 

Selecting your Market 

The first thing to think about is, who in the vast world of the Internet are you addressing? 

To define the audience you want to reach, begin with your own interests and passions. 

But it's not enough to be interested, passionate, and knowledgeable about a subject. 

If you are to have a successful Website, you must determine whether enough other people are also interested and whether their needs are being adequately addressed. 

You will probably have to define a specialized niche within the broader market. 

The best way to do all that is by conducting good keyword research. 

Suppose, for example, you are an expert on caring for babies. A little keyword research will reveal that although there are dozens of searches on the Web each day for the term "baby care," over fourteen million Websites are matching that term. 

Why would a typical Web surfer pick your site from among those fourteen million others? 

Further keyword research will show you that there are about a dozen searches each day for the term "polypropylene baby bottle care tips," and only one site on the Web addressing this term. 

You have identified a speciality that is perhaps not being addressed adequately. 

Incidentally, those are actual numbers from keyword research I did while writing this article. They will change with time, of course. 

Now, maybe you're not passionate enough about the subject to start building a Website devoted to the care of polypropylene baby bottles, but you get the idea. 

From within the broadest definition of your interests, find a speciality: 

a) A speciality that keyword research reveals to be of general interest. 

b) A speciality that is not a saturated market. 

c) A speciality that you want to address. 

Creating your Site 

Once you have carefully researched your audience, you can begin creating your website or blog. 

There are many detailed steps within this larger step, and many variations along the way, but here are the main ones to consider: 

1. Choose an effective name for your site. 

2. Create rich website content. 

A successful website must have a name (domain name) that is memorable and clearly related to the subject matter of the site. 

You have a disadvantage when it comes to choosing relevant terms. 

You're the expert on the subject, which means that you do not view the subject the same way as the non-expert who is looking for information. 

What terms do they consider relevant? 

Keyword research is again your best tool. Look at what people are searching for when they end up finding websites like the one you are building. 

Then choose your domain name accordingly. 

To continue the previous example, you might think "infant care," while most people are searching for "baby care." Create your website name from relevant, commonly used search terms (keywords), and you'll draw in traffic. 

This gets us into the notion of "appropriate" traffic that I mentioned earlier. 

Your keyword research might suggest that "polypropylene baby bottle care tips" will bring in lots of traffic, but if your website is about the merits of breastfeeding, you will bring in visitors who are not interested in your subject matter. 

This causes two huge problems: 

1. You will not get the visitors you really want 

2. You will antagonize the visitors who do come to your site. 

Some of the same ideas apply to the content of your website. 

I suggest that you simply write the website content that you think people are interested in, writing in the terms that come naturally to you, then optimize its use of keywords after you've written it. 

Related Page: Website Builder

Monetizing your Site 

Strange as it may seem, you usually must first publish your Web site before you can monetize it. 

a) Advertising Network

Most of the better affiliate programs and advertising networks (such as Google Adsense) will want an opportunity to look at your website before they approve you as a member of their program. 

b) Selling Own Products

If you plan to monetize by selling your own products, you have a great many details to consider, which are beyond the scope of this article. 

Among other things, you need to work out how you will process payments and how you will route orders for fulfilment. 

For our immediate purposes, the primary consideration is that you write the content of your sales pages using effective marketing and sales language. 

If you plan to monetize only by displaying contextual advertisements, there's not much to it. 

Find an effective, reputable carrier (search for "contextual advertising"), understand their rules and requirements regarding the placement of their ads on your pages, and place the ads! 

In between those two methods is advertising via affiliate programs. 

c)Affiliate Program 

If you plan to make money with affiliate links, you must include some mention of the products you are recommending, but it can be less of an advertisement and more informative. 

There is an important implication in that last paragraph about affiliate programs: 

You have to change your website content to make proper use of the affiliate links. As you change your website content, you should review it to make sure it is still using effective keywords. 

Promoting your Site 

There are worlds within worlds of information about how to promote your site. 

For our purposes, the main thing to keep in mind is that you need to think about how you will promote your website in conjunction with how you do the rest of these steps. 

Remember who your target audience or market is, and promote your site in a way that will reach that same target audience. 

Among other things, this means that your promotion plans must be based on the same keyword research that you used to build your website content. 

For instance, if you are using content marketing, which is perhaps the most cost-effective way to promote your site, the blog page must use the same keywords as you used in your website's content. 

Likewise, if you are using a pay-per-click (PPC) campaign, you must base your search engine advertisements on keywords that are also used in your Web site content, so that once a visitor clicks on your ad, they will stay on your site because it exactly what they were looking for. 

Related Page:

How to avoid failure in paid-per-click advertisements?

The Cycle 

Once you have done all four of these steps, go back and do them again, continually: 

1) No, you don't need to select your target audience all over again, but you do need to repeat that keyword research from time to time. 

Are you still offering what people are looking for? 

Is there another speciality emerging that you can address? 

2) No, you don't need to create your site all over again, but you do need to update your site's content all the time. 

Stagnation is death. 

Fresh content keeps you at the top of the search engine result lists and keeps the traffic coming. 

3) You don't necessarily want to repeat the whole process of monetizing your website, but you should review your programs from time to time. 

Add new affiliate or contextual advertising programs (but be careful to avoid displaying competitive ads that one or another of your programs may disallow). 

Discontinue any affiliate or contextual advertising programs that aren't working for you. 

Above all, you need to repeat your promotional efforts all the time. 

Once you get past your original roll-out, create a schedule for yourself such that you launch a new campaign regularly. 

Just as with content, stagnation is death. 

Conclusion 

Perhaps you noticed the recurring theme in most of these four steps: 

Keyword research. 

You must be in touch with what the Web community is looking for to provide a website that meets their needs and to let them know that it is what they're looking for. 

Create your website name and its content using the right keywords, and you will have a door. 

Promote your site using those same keywords, and the appropriate users will beat a path to your door. 

But the Web is a dynamic place. The hot keywords of today will be old and tired tomorrow. 

To have continued success with your website, you must continually repeat the process of identifying your market, maintaining fresh content, monetizing your site, and promoting your site.